Audience Profile

HELPING YOU REACH MORE THAN 14.2M AUSTRALIANS

Every Australian Consumer Record Has Complete Personal Information, Up to Date Contact Details plus Lifestyle And Transactional Flags.

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TOTAL RECORDS NAME & TITLE (Mr/Mrs/Ms)

14,267,455

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TOTAL EMAIL
ADDRESS RECORDS

13,696,756

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TOTAL LANDLINE PHONE NUMBER RECORDS

5,992,331

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TOTAL RESIDENTIAL ADDRESS RECORDS

13,268,733

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TOTAL MOBILE PHONE NUMBER RECORDS

11,841,987

TOTAL DATE OF BIRTH
RECORDS

12,555,360

AUSTRALIAN CONSUMER MARKET AUDIENCE PROFILE SEGMENTS

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FINANCIAL PROFILES

4,223,215

Income

  • – Salary
  • – Superannuation Fund
  • – Share dividends
  • – Directors fees, foreign investment

Expenditure

  • – Mortgages
  • – Personal Loans
  • – Local Government Rates
  •  – Insurance
  • – Body corporate / accountant fees
  • – Lease payments – vehicles / Non vehicles
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PROPERTY STATUS PROFILES

2,211,009

  • – Own or rent
  • – Property type – house or unit
  • – Pool / solar power installed
  • – Body corporate payments
  • – Capital housing payments
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ENTERTAINMENT, LIFESTYLE, FASHION PROFILES

2,211,009

  • – Dining, entertainment, theater, cinema
  • – Online purchasing
  • – Sporting associations and club fees
  • – Broadband & Pay TV usage
  • – Home audio equipment / gaming / boating
  • – Adult / Teenage male & female clothing and fashion expenditure
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AUTOMOTIVE OWNERSHIP

2,211,009

  • – Vehicle owner and/or vehicle lease
  • – Make & Model
  • – Insurance & tolls
  • – Repayments & mechanic fees
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EDUCATION ENROLMENTS

2,446,112

  • – Enrolments – Childcare / Primary / Secondary
  • – Education category – Government,Catholic & Private, Other independent 
  • – School fees
  • – HECS / TAFE Debts Status
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HEALTH & MEDICAL

2,565,438

  • – Private Healthcare Insurance
  • – Dental / GP / Specialists
  • – Private hospital
  • – Medicines and pharmaceutical Expenditure
  • – Sunscreens and skin care expenditure

NATIONAL BREAKDOWN BY STATE AND TERRITORY

DIRECT MAIL CAMPAIGNS

Data Direct have street addresses verified by Australia Post for every consumer on our opt-in database.

In an age of information overload, mail has a unique role to play in the modern communications mix, as a highly effective way to reach current and prospective customers.

Companies that take the time to send mail can make customers feel valued. Mail gets your brand in the hands of your customers, engaging all 5 senses: sight, sound, smell, touch and taste, to create an emotional connection.

TELE-SALES & TELEMARKETING CAMPAIGNS

All the mobile numbers on our database are regularly washed against the Do Not Call Register weekly and are pinged monthly to ensure they are live and connecting to the right person.

This process ensures that our profiled audience segments are ideal for both your in-house and outsourced telemarketing requirements.