PROPERTY STATUS PROFILES
2,211,009
- – Own or rent
- – Property type – house or unit
- – Pool / solar power installed
- – Body corporate payments
- – Capital housing payments
Audience Profile
HELPING YOU REACH MORE THAN 14.2M AUSTRALIANS
Every Australian Consumer Record Has Complete Personal Information, Up to Date Contact Details plus Lifestyle And Transactional Flags.
TOTAL RECORDS NAME & TITLE (Mr/Mrs/Ms)
14,267,455
TOTAL EMAIL
ADDRESS RECORDS
13,696,756
TOTAL LANDLINE PHONE NUMBER RECORDS
5,992,331
TOTAL RESIDENTIAL ADDRESS RECORDS
13,268,733
TOTAL MOBILE PHONE NUMBER RECORDS
11,841,987
TOTAL DATE OF BIRTH RECORDS
12,555,360
AUSTRALIAN CONSUMER MARKET AUDIENCE PROFILE SEGMENTS
FINANCIAL PROFILES
4,223,215
Income
- – Salary
- – Superannuation Fund
- – Share dividends
- – Directors fees, foreign investment
Expenditure
- – Mortgages
- – Personal Loans
- – Local Government Rates
- – Insurance
- – Body corporate / accountant fees
- – Lease payments – vehicles / Non vehicles
ENTERTAINMENT, LIFESTYLE, FASHION PROFILES
2,211,009
- – Dining, entertainment, theater, cinema
- – Online purchasing
- – Sporting associations and club fees
- – Broadband & Pay TV usage
- – Home audio equipment / gaming / boating
- – Adult / Teenage male & female clothing and fashion expenditure
AUTOMOTIVE OWNERSHIP
2,211,009
- – Vehicle owner and/or vehicle lease
- – Make & Model
- – Insurance & tolls
- – Repayments & mechanic fees
EDUCATION ENROLMENTS
2,446,112
- – Enrolments – Childcare / Primary / Secondary
- – Education category – Government,Catholic & Private, Other independent
- – School fees
- – HECS / TAFE Debts Status
HEALTH & MEDICAL
2,565,438
- – Private Healthcare Insurance
- – Dental / GP / Specialists
- – Private hospital
- – Medicines and pharmaceutical Expenditure
- – Sunscreens and skin care expenditure
NATIONAL BREAKDOWN BY STATE AND TERRITORY
DIRECT MAIL CAMPAIGNS
Data Direct have street addresses verified by Australia Post for every consumer on our opt-in database.
In an age of information overload, mail has a unique role to play in the modern communications mix, as a highly effective way to reach current and prospective customers.
Companies that take the time to send mail can make customers feel valued. Mail gets your brand in the hands of your customers, engaging all 5 senses: sight, sound, smell, touch and taste, to create an emotional connection.
TELE-SALES & TELEMARKETING CAMPAIGNS
All the mobile numbers on our database are regularly washed against the Do Not Call Register weekly and are pinged monthly to ensure they are live and connecting to the right person.
This process ensures that our profiled audience segments are ideal for both your in-house and outsourced telemarketing requirements.
