Data Direct offers an extensive suite of attributes that provide deep insights for audience targeting, and we are continually expanding this range to ensure clients have access to the most relevant, up-to-date data including.

•  Generational Segmentation: Groups such as Baby Boomers, Generation X, and Millennials help align marketing messages with generational preferences and values.
•  Life Stage: Identifies life stages like “Early Family Stage” or “Empty Nesters,” supporting campaigns aligned with lifestyle and life needs
• Income Brackets: Approximate income levels help segment audiences for luxury or budget focused marketing
•  Investment Interests: Detailed categories (e.g., “Cryptocurrency,” “Shares”) reveal financial engagement and potential interest in investment products
•  Homeowner Status and Mortgage Propensity: Useful for campaigns targeting homeowners or those likely to be interested in refinancing or mortgage products