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We obtain data compliantly from a variety of sources. These include:
Special category data is personal data which the law says is more sensitive, and so needs more protection.
This refers to data about:
No “special category” personal data is obtained or processed by Data Direct in the creation of our own products and services.
All collated data is protected by strict Data Direct data security controls as well as abiding by the Australian Privacy Principles.
In our Marketing Services business, when we obtain personal data obtained from our third-party commercial data partners, we do not knowingly obtain or process data about individuals under the age of 18. While we insist that the personal data we receive from our data partners should only relate to individuals aged 18+, through our internal verification processes we take additional steps when this data comes into Experian to check that any personal data we handle relates only to Australian adults aged 18+.
Much of the data we obtain does not relate to individuals but rather to households, properties or geographic areas. Using statistical techniques, Data Direct uses non-personal data sources to build models to indicate the likelihood a household or geographic area exhibits certain characteristics and behaviours. For example, the likelihood of there being children present in the household, or the likelihood an area has lots of people who might visit a retail fashion outlet.
This is data that can’t identify you. This might be because:
Once collected, we mine the mass dataset to identify patterns, lifestyle trends and discover new and insightful knowledge, with the aim of helping organisations meet their business and marketing goals.
