Data Direct collects, collates and maintains consumer data from a variety of publicly available and inhouse company resources and marketing initiatives in each country and market we operate in:
These include:
Marketing campaign partnerships with local and international social media, digital, finance, tourism, retail and broadcast media partners.
Data Direct is also a market leader and at the forefront of running brand-funded competitions, transactional website partnerships, rewards programs and branded video campaigns across multiple platforms including broadcast TV, online, mobile, social media and on-site activations.
Once collected, we mine the mass dataset to identify patterns, lifestyle trends and discover new and insightful knowledge, with the aim of helping organisations meet their business and marketing goals.
How Data Direct updates the data
We update the global master file and individual market datasets quarterly.
As well as adding new records to our dataset we also regularly update the personal information of the existing records and append new fields / flags to these records as they are collected.
Our data maintenance team are constantly running data collection campaigns in each of our global regions to update each countries master file regularly. The volume of new records added in each region can vary dependent on the following:
As well as adding new records to our dataset, we also update the personal information of the existing records and append new fields / flags to these records as they are they are collected.
Responsive dates are also updated by analysis of marketing campaigns both internally and via our customers. In terms of data quality, our databases are washed monthly against the relevant national Do Not Call registers and our emails are washed prior to client delivery to ensure optimal delivery rates. Mobile numbers are also pinged prior to client delivery.
We also run our addresses monthly against national change of address registers in each market. Each year we also engage with third party government sites we source data from to verify sections of our datasets where applicable.
