South East Asia

Singapore

Overview

In this small yet strategically vital market, Data Direct’s primary dataset encompasses over half of the local adult population. Given the rarity of opted-in local data in Singapore, our ability to offer one of the largest third-party datasets available is a significant advantage.

We consistently run brand-funded campaigns to ensure that our data remains both refreshed and highly responsive, allowing us to provide unmatched insights in a market where access to such data is exceptionally limited

Total Records

Update Frequency: Quarterly

Fields: PII plus up to 10 lifestyle and financial fields.

Compliance

All data is collected, used, disclosed, held and managed in accordance with the Singapore PDPC Act.

Malaysia

Overview

With Malaysia’s digital economy rapidly accelerating, driven by increased internet penetration and e-commerce growth, we have been able to capture a large percentage of the country’s population who have opted into our dataset, providing us with detailed information and contact details.

We have extensive experience in Malaysia producing and distributing brandfunded video campaigns for multinational brands and government organizations in the market for over 8 years. By constantly producing these campaigns, we are able to regularly provide accurate updates to our datasets at scale.

Total Records

Update Frequency: Monthly

Fields: PII plus up to 10 lifestyle and financial fields 

Compliance

All data is collected, used, disclosed, held and managed in accordance with the Personal Data Protection Act (PDPA).

Indonesia

Overview

As Indonesia’s rapidly growing consumer base continues to expand, particularly with the rise of digital and mobilefirst populations, our dataset provides an unparalleled view of emerging consumer trends in the region and direct access to these consumers.

In terms of population coverage and detailed segmentation, our Indonesian dataset is our premier dataset in South East Asia.

We have extensive experience in the country collecting data through a variety of channels. We have worked on a number of elections and country-wide brandfunded online campaigns to develop this dataset, which is updated frequently.

Total Records

Update Frequency: Fortnightly

Fields: PII plus up to 70 lifestyle and financial fields

Compliance

Our 24/7 dedicated privacy team ensure that all data collection, storage and leasing strictly adheres to the The Personal Data Protection (PDP) Bill.

Vietnam

Overview

Operating in Vietnam presents unique challenges, particularly due to its strict data laws and the complexities of entering a tightly regulated, communist market. Despite these barriers, we have leveraged our deep local knowledge and experience to establish a robust presence.

Our dataset covers a significant percentage of the population, making us one of the few providers able to offer comprehensive, opted-in consumer data in this challenging environment.

Total Records

Compliance

Navigating the complex Vietnamese privacy laws takes local experience and we are able to provide that. We comply with the privacy law – Decree No. 13/2023/ND-CP, the Personal Data Protection Decree (PDPD). All data is housed in country.

Thailand

Overview

Thailand stands as one of Southeast Asia’s most advanced digital nations, offering both opportunities and complexities in data acquisition. Leveraging our extensive experience and strong partnerships with both commercial entities and government organizations, we have built a highly reliable and frequently updated dataset.

Our opted-in consumer data covers a significant portion of the population, ensuring that we provide unparalleled access to consumers in this market.

Total Records

Update Frequency: Monthly

Fields: PII plus up to 14 lifestyle and financial fields

Compliance

All our local data is collected and housed in country in line with the The Personal Data Protection Act 2019 (PDPA).

Philippines

Overview

The Philippines, with its large and diverse population, presents unique challenges due to varying levels of internet access and digital sophistication. In this market, we have developed a robust and highly reliable dataset through trusted local sources, ensuring that our data remains consistently updated.

Unlike many providers, we adhere to the highest standards of privacy, a rare commitment in this region, making us a trusted partner for organizations seeking responsive, opted-in data at scale.

Total Records

Update Frequency: Monthly

Fields: PII plus up to 33 lifestyle and financial fields

Compliance

We have implemented guidelines of The Republic Act No.10173 (Data Privacy Act) in our Privacy Policy, opt in conditions and ongoing data maintenance.