FUNDRAISING INSTITUTE OF NEW ZEALAND CONSUMER DATA OVERVIEW & PRICING

OVERVIEW

In New Zealand Data Direct maintains a fully compliant opt-in consumer dataset of 1.2 million records.

All New Zealand records include key fields:

Name
Age
Address
Mobile
Email

The Data Direct consumer dataset complete with detailed audience segment profiling, provides New Zealand companies and organisations the opportunity to target new customers across multiple marketing channels including:

Direct Mail
Electronic Direct Mail (EDM)
SMS & Mobile Marketing
Telemarketing
Social Media Targeting
ID Verification
Data Modelling

HOW DO WE COLLECT THE DATA

We obtain data compliantly from a variety of sources. These include:

Wholesale data partners we trust.

Government sources and publicly available data.

Consumer and market research surveys.

Marketing campaign partnerships with local and international social media, digital, finance, tourism, retail and broadcast media partners.

How Does Date Direct update the data?

We update the master file quarterly.

As well as adding new records to our dataset we also regularly update the personal information of the existing records and append new fields / flags to these records as they are collected.

In terms of data quality, our entire database is washed quarterly against the relevant national Do Not Call Register bodies in each market and our emails are washed quarterly to ensure optimal delivery rates. Mobile numbers are also pinged prior to client delivery.

PRIVACY AND COMPLIANCE

Data Direct is a global industry leader when it comes to data security and privacy compliance across all our markets.

We work closely with the relevant industry bodies in each country to ensure that not only our privacy policy, but also our data collection campaigns adhere to legislation.

In New Zealand in terms of compliance and consumer privacy all people on our dataset have opted in under the regulations of New Zealand Privacy Act 2020.

Managing Consumer Consent and Opt-out Requests We have a dedicated privacy team who manage any consumer opt-outs via email, phone and direct mail in real
time and instantly removes then from our database.

We provide all clients with quarterly suppression file updates for the duration of their licensing agreement to avoid consumers receiving unwanted communications if opt-in permission is no longer current.

Master Suppression List

Data Direct maintains both global and country specific suppression lists to ensure that audiences are up to date in terms of opting in to receive communications. These lists are mailed to clients weekly or monthly (dependent on frequency of their campaigns).

DATA DELIVERY PROCEDURE

All records supplied by Data Direct will be unique to any existing/internal datasets the clients hold therefore cancelling out duplicates.

All records supplied will include: name, age range, mailing address, mobile and email.

All records mobile and emails are pinged to confirm connectivity and mailing addresses checked bi-annually against the NZ Post register.

Data Delivery Process

Client supplies a list of cities/towns/regions along with a male to female preferred ratio, age range and demographic profile.

Data Direct first runs a count to confirm how many records we hold matching the client’s list/preferred profile. We can also run a wash against the entire 1.2m New Zealand dataset if the client prefers an entire national count.

Data Directs runs a duplication wash against the client’s internal datasets to confirm how many unique records we hold the client does not.

The client confirms number of unique records they wish to order and signs off on a data supply licensing agreement which runs for a full 12 months and provides for complete and unlimited use of the supplied data.

Data Direct invoices and delivers the final agreed apon new data file.

Over the course of the agreement the client will receive quarterly data and suppression list updates and additional records at no cost to replace any opt-outs the client incurs.