| Data Attributes | Percentage(%) |
|---|---|
| ID | 100 |
| Title | 96 |
| Sex | 96 |
| First Name | 100 |
| Last Name | 100 |
| Date of birth | 82 |
| Street Address | 93 |
| Suburb | 93 |
| City | 89 |
| State | 97 |
| Zip Code | 97 |
| latitude | 32 |
| longitude | 32 |
| Dwelling Type | 11 |
| Phone - Cellular | 84 |
| Income Range | 54 |
| Homeowner | 38 |
| Length of Residence | 38 |
| Number of Children | 23 |
| Ethnic group | 13 |
| Financial - Occupation | 19 |
| Financial - Credit Card | 11 |
| Financial - Gold or Platinum Credit Card | 3 |
| Financial - Amex | 7 |
| Financial - Credit Rating | 22 |
| Financial - Investment General | 14 |
| Financial - Investment Stock Securities | 9 |
| Financial - Amex Gold | 2 |
| Financial - Mastercard Gold Premium | 2 |
| Financial - Mastercard Regular | 5 |
| Financial - Visa Gold Premium | 2 |
| Financial - Visa Regular | 4 |
| Financial - Crypto | 1 |
| Financial - Mortgage | 14 |
| Financial - Refinance | 17 |
| Financial - Auto Insurance | 13 |
| Financial - Health Insurance | 6 |
| Financial - Cable TV | 13 |
| Financial - Food Delivery Apps | 18 |
| Financial - Ride Share Apps | 15 |
| Lifestyle - Automotive | 19 |
| Lifestyle - Books | 1 |
| Lifestyle -Exercise | 11 |
| Lifestyle - Garden | 3 |
| Financial - Auto Insurance | 13 |
| Lifestyle - Golf | 2 |
| Lifestyle - Home Decor | 7 |
| Lifestyle - Travel Domestic | 7 |
| Lifestyle - Travel International | 6 |
| Lifestyle - Women Fashion Online | 21 |
| Lifestyle - Women Fashion Retail | 17 |
| Lifestyle - Male Fashion Online | 19 |
| Lifestyle - Male Fashion Retail | 13 |
| Lifestyle - Health and Beauty | 24 |
| Lifestyle - Alcohol Beer | 18 |
| Lifestyle - Alcohol Sprits | 12 |
| Lifestyle - Smoker | 9 |
| Interests - Online Gaming | 18 |
| Interests - Sports Gambling | 16 |
| Interests - Collectibles | 2 |
| Interests - Crafts | 1 |
| Interests - Tennis | 2 |
| Interests - Football | 14 |
| Interests - Basketball NBA | 13 |
| Interests - Basketball College | 15 |
| Interests - Baseball | 17 |
| Interests - Boxing | 3 |
| Interests - UFC | 6 |
| Interests - Lacrosse | 1 |
| Interests - Sailing | 3 |
