Australia

In Australia the Data Direct consumer dataset complete with detailed audience segment profiling, is the largest & most up to date data-set available for organisations to target potential customers across various marketing channels including:

EDM
SMS
TELEMARKETING
SOCIAL MEDIA LINKAGE
RETARGETING
DIRECT MAIL
ID VERIFICATION
DIRECT MAIL
DATA MODELLING

Australian Consumer Market Audience Profile Segments

Financial Profiles

6,223,215

Income

Salary
Superannuation Fund
Share dividends
Directors fees, foreign investment

Expenditure

Mortgages
Personal Loans
Local Government Rates
Insurance
Body Corporate / accountant fees
Lease payments – vehicles / Non vehicles

Property Status Profiles

2,211,009

Own or rent
Property type -house or unit
Pool / solar power installed
Body corporate payments
Capital housing payments

Entertainment, Lifestyle, Fashion Profiles

6,977,003

Dining, entertainment, theater, cinema
Online purchasing
Sporting associations and club fees
Broadband & Pay TV usage
Home audio equipment / gaming / boating
Adult / Teenage male & female clothing and fashion expenditure

Education Enrolments

2,565,438

Private Healthcare Insurance
Dental / GP / Specialists
Private hospital
Medicines and pharmaceutical Expenditure
Sunscreens and skin care expenditure

Countries

Quick Links

Contact

68 Circular Road, #02-21
Singapore 049422

124/1 Missenden Road, Camperdown NSW Australia 2050

74 Nineteenth Avenue, Palm Beach QLD Australia 4221

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